Elfried Samba

Elfried is Co-founder and CEO of Butterfly Effect, a community marketing agency helping brands like Netflix, Bumble, and McDonald's grow by turning audiences into advocates. Formerly Global Head of Social Content at Gymshark, he helped scale its community to 20M followers and a £1.4B valuation. He is among LinkedIn's most influential voices with 500M+ impressions, 9M+ engagements, and 370K+ followers.